Services

• Concept Development
• Scripting and Storyboarding
• Actor Casting and Hire
• Talent Hire – Make up, Hair and Wardrobe
• Full Video Production Services
• Creative Brand Video
• Social Media Edits and Adapts
• Aerial Drone Videography
• Underwater Videography
• On-site Photography

Brief – Video Production and Interiors Photography

Citymax Hotels is a young, fast-growing hotel brand that has 4 new hotels slated to open in 2020. We are asked to create a brand video reflecting their brand values and ethos. “Create Magic” and “Celebrate Moments” were the predominant themes we had to bring out. Young, fun, dynamic, excellent service and family friendly were the keywords to focus on.

We handled the entire production starting with the concept and storyboarding. The entire process and logistics of hiring assistants, cast, makeup and wardrobe crew was also entrusted to us. The shoot was over a period of two days with a core crew of two cameramen, a drone pilot, a director and an assistant.

During post-production, apart from the final brand video below, we also cut various edits for different mediums, platforms such as social media and also various adapts for different screen sizes and ratios.

This video was used throughout the 2019 and 2020 worldwide traveling roadshow that Citymax embarked upon, trade shows, social media as well as on the jumbo LED screens on their hotel buildings.

Apart from the video, we were also tasked with handing the interior design photography for one of their hotel branches. Using a mix of exposure and luminosity mask blending techniques, we delivered the “warm, friendly” tones and colors the client requested.