Moon Bear Homecoming – A Documentary Film for Animals Asia narrated by actor and philanthropist James Cromwell.
This film chronicles the largest animal rescue attempt ever undertaken by an animal welfare organisation. Animals Asia attempts to rescue 101 moon bears from an ex-bile farm and transport them half-way across China to safety in a mammoth operation.
The film helped Animals Asia raise over a quarter of a million US Dollars in 4 months and the donations are still flowing. This was their most successful film and the marketing campaign around it is their most succesfull to date.
